The Yoga Room is a fitness studio in downtown Cleburne, Texas. They were looking to better portray the top-notch experience customers one can expect when visiting this type of energetic environment, and were definitely excited for the new identity.
The “feel” of the design was intended to be professional, carefree, relaxed, peaceful, fun, indispensable, timeless, substantial, and worthy. The summer soft pastels were chosen due to their soothing properties, while remaining strong in order to welcome both women and men.
